Playtech powers complete omni-channel Mecca Bingo content solution

Playtech’s pioneering omni-channel content has been launched across Mecca Bingo’s entire product range including its new Mecca Max handheld devices enabling the leading brand to offer players the ultimate gaming experience.

The ground-breaking, ‘anywhere-anytime’, seamless connection of Playtech ONE omni-channel games and systems across every channel and device – including Mecca’s retail, online, mobile and 12,000 in-hall bingo handheld terminals – is the first time a supplier has successfully launched a combined bingo software and content strategy.

As part of the initial omni-channel content launch, Playtech’s best performing slot games, Adventures in Wonderland and Heart of the Jungle, have gone live across all channels and devices, including handhelds, and will be central to an extensive in-store and online promotional campaign Mecca is planning to launch in the coming weeks.

The move follows the launch earlier this year of Playtech’s industry-leading retail server-based software across Mecca Bingo’s entire suite of 2,300 UK terminals and a number of other successful omni-channel system integrations including the pioneering Coral Connect which has seen more than 260,000 customer sign-ups.

The nationwide retail deal, signed in the summer in partnership with SG Gaming, boosted Playtech’s already sizeable share of the UK LBO market and is its largest ever within the UK retail bingo sector. It also complements its existing long-term online bingo partnership with Mecca, a key, tier-one Playtech licensee.

Playtech Retail powers 40,000 terminals globally offering a full enterprise management system for land-based venues and providing licensees with complete operational control.

Using powerful back office management tools, the system provides operators with all the tools they require to successfully run and manage their businesses giving them full site control and control of their estate and player base.

These tools include player, content and multimedia management, rules-based rewards, jackpots, tournaments, bonusing, loyalty, cash desk facilities, responsible gaming, security and monitoring.

All of these features can be used to maximise profits via Playtech’s analytics functionality. With real-time reporting, business intelligence, optimisation and player tracking capabilities, operators are able to manage and modify their activity based on success, while the system also allows operators to segment the terminals and venues based on the value they offer to their business.

Shimon Akad, COO, Playtech, said: “The retail team, in line with our pioneering omni-channel strategy, is going from strength-to-strength, as is our relationship with Mecca following the successful retail software roll-out this summer.”

Mohammed Zabed, Head of Slots at Mecca, said: “We’re delighted that this strategically important project has come to fruition following the nationwide software agreement we signed with Playtech earlier this year. This is a bingo-first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs.