London, 4 August 2020 – Playtech, the world’s leading gambling technology company, has welcomed Enlabs brands Optibet.lv and BestPoker.com to the Playtech iPoker network - the leading poker network in the world.
At a time where Poker as a vertical is evolving in line with market challenges, Playtech is continuing to develop and expand the iPoker network. This new partnership sees Playtech enter the Latvian poker market, in line with Playtech’s wider strategy to focus on growth in regulated markets worldwide. The iPoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions.
The new partnership will bring not only Playtech’s award winning Poker product to Enlabs customers, but also Playtech’s industry leading Casino content including access to Playtech’s extensive offering of branded titles such as Justice League and the Sporting Legends Suite.
Maksims Gorbacs, Head of Poker at Enlabs said: “We’re delighted to expand our Poker and Casino offering with Playtech and bring its industry leading content to our customers. Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”
Marat Koss, Head of Poker at Playtech said: “We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The Poker market is facing undeniable challenges, but at Playtech, we’re continuing to invest in expanding and evolving our software and network to address the future head-on. Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the Poker vertical. We are joining forces with a very professional and experienced Poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822