London, 30 March 2021 – Playtech, the world’s leading gambling technology company, today announces it has partnered with leading Swiss operator Casinò Lugano SA to launch its industry leading products and software.
The new multi-year partnership with Casinò Lugano’s Swiss4Win.ch brand sees it become the first platform in the combined Italian-Swiss region to go online with Playtech’s industry leading information management solution (IMS), Casino and Live Casino content.
Casinò Lugano SA, the most popular and oldest casino in the Italian-Swiss region, becomes the most recent long-term partner for Playtech as it continues to expand its presence in the fast-growing and highly regulated Swiss market.
Shimon Akad, Chief Operating Officer at Playtech, said: “The continued growth and development of Switzerland’s online casino market in the last few years makes it an exciting growth area for our Casino and Live Casino offering. Live Casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data driven, omni-channel IMS platform which can help drive the growth of the country’s emerging online market.”
Gianmaria Frapolli, CEO and Board Member at Casinò Lugano SA, added: “We are excited to partner with Playtech and bring the success of Casinò Lugano into the online market. Playtech’s industry-leading software and expertise will help deliver a sustainable and innovative online Casino experience to our customers as we enter the online market for the first time.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B basis and B2C.
Playtech has in total c.6,400 employees across 24 countries.
About Casinò Lugano SA
Located on the lakefront near the centre of the city, Casinò Lugano offers two floors dedicated to slot machines (one of which is reserved for smokers), one floor dedicated to gaming tables, a welcoming terrace with a superb view of Parco Ciani and Lake Lugano, a restaurant, three bars and an events floor.
The casino features over 500 slot machines with 29 different jackpot games (including the highly popular Swiss Jackpot progressive) as well as 30 gaming tables with dedicated 2 extra jackpots and a Poker Cash Game Room.
Since 2020 Casinò Lugano has further expanded its gaming offer and improved its gaming environment and from March 2021 it is officially online with its new Digital Casino offer swiss4win.ch.
For further information please contact:
Virginia Knox-Walker, Senior PR & Corporate Communications Manager
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822