London, 16 March 2022 – Playtech, the world’s leading gambling technology company, today announced it has partnered with betPARX to relaunch its iGaming and sports betting apps in New Jersey and Pennsylvania. The betPARX app in New Jersey and Pennsylvania are now powered by Playtech's IMS platform and Player Account Management (PAM) and feature Playtech’s proprietary iGaming, putting its IMS technology into use for the first time in the two states.
Mor Weizer, Playtech CEO commented: ”We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with betPARX in other U.S. markets. Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the U.S. requires. We look forward to further expanding our footprint in the U.S. and working with betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products.”
The new apps, powered by Playtech’s state-of-the-art technology, will allow consumers to access both sports and iGaming content, transforming the online gaming experience for consumers. Parx Casino, the largest casino in Pennsylvania, first announced the partnership between betPARX and Playtech in February 2021, making it the first operator in the U.S. market to launch Playtech’s IMS iGaming platform. Playtech partnered with betPARX and Gun Lake Casino to launch Play Gun Lake, a new iGaming app in Michigan.
Matthew Cullen, Senior Vice President of iGaming and Sports for betPARX commented: “We are incredibly proud to be launching betPARX® in conjunction with an industry leading technology provider in Playtech. We’ve made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry. Plus, we’ve created a product that ensures a great experience to any user, casino or sports. We invite everyone to download and play betPARX® and remember that Today Just Might Be Your Day!”
Playtech’s IMS platform supports the majority of the world’s larger operators, making it the most successful B2B iGaming supplier outside the U.S. The relaunched betPARX iGaming and sports betting apps in New Jersey and Pennsylvania offers multiple Playtech titles, including games developed by Playtech’s Origins and Rarestone Studios. The apps also offer numerous third-party games, including IGT, Konami, and AGS, among others. Playtech’s IMS platform delivers the industry’s most complete online backend solution for all iGaming and sports betting – providing an industry-leading offering across multiple products and multiple states for the largest operators across the globe.
Having recently been awarded the Interactive Gaming Manufacturer License by the Pennsylvania Gaming Control Board (PGCB), it makes the launch in Pennsylvania notably momentous as it becomes the third state in the U.S. which Playtech is now licensed and operational.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over 7,000 employees across 24 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto has been classified as a discontinued operation since 31 December 2020. www.playtech.com
betPARX® is a wholly owned subsidiary of Greenwood Gaming & Entertainment. betPARX operates best in class iGaming and online/mobile sports betting products in Pennsylvania, New Jersey, Michigan and soon to launch in Ohio and other states. For more information on betPARX®, visit www.betparx.com
For further information please contact:
James Newman, Director of Corporate Affairs c/o Headland Consultancy
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Tom James, Jack Gault
Carrie Nork Minelli
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