Playtech Open Platform signs LeoVegas
Innovative mobile casino brand LeoVegas has gone live on Playtech’s cutting-edge open platform.
The powerful Playtech Open Platform (POP), complete with business
intelligence capabilities and enhanced bonusing tools, allows licensees
one-time integration and access to more than 500 best-performing
in-house and premium branded games, as well as to a vast library of
leading titles from more than 20 third-party suppliers.
Multi-award winning casino brand LeoVegas is set to launch a host of
Playtech-designed games in the coming weeks, while several other
significant UK and international operators are in the latter stages of
finalising similar agreements. The deal is a key strategic client win
for Playtech Open Platform.
LeoVegas will initially launch eight best-performing desktop and five
premium Ash Gaming mobile titles including Heart of the Jungle, Bounty
and the Beanstalk, Wild Gambler, and 3D immersive game The Glass
Existing POP customers include bet365, Gala Coral, and Ladbrokes to
name a few, enabling them to offer their players exclusive and
best-of-breed content ahead of many of their competitors.
POP has a mobile-first approach offering more than 70 mobile games,
with plans underway to double this alongside dual HTML5 delivery with
desktop support by the second half of 2015.
Playtech’s content library includes a comprehensive selection of
classic slot games, multi-line video slots and premium branded slots
with movie themes such as Gladiator, Who wants to be a Millionaire, The
Marvel Series, Rocky and Pink Panther. Customers are also able to select
from a huge range of classic table and card games, progressive
jackpots, scratch cards and fixed odds games from Playtech’s world-class
in-house content studios as well as from more than 20 of the gaming
industry’s largest online and land-based suppliers.
POP also provides licensees with on-going support in order to maintain
and drive innovation and performance. This includes real-time content
and competitor performance league tables and the removal of
Johan Styren, CEO, LeoVegas Gaming said: “LeoVegas is all about leading
the way into the mobile future. Integrating the Playtech Open Platform
further accelerates our momentum and adds great value to our consumer
promise of always delivering the best gaming experience. I have no doubt
that our loyal LeoVegas.com players will love the new mobile games on
Steve Schrier, VP Sales, Playtech said: “The last 12 months has been
the most successful for POP and news of LeoVegas and further large-scale
licensees joining us on the industry’s most dynamic and accessible open
platform is great news.
“LeoVegas is one of the most dynamic brands on the market today and
this is a key strategic win for Playtech. We have big plans for the
platform and our content in 2015, particularly with our mobile-first,
omni-channel approach and across expanding markets such as Scandinavia,
and we are confident the next 12 months will be even bigger and better
than the last,” Schrier added.