London, 14 December 2021 – Playtech, the world’s leading gambling technology company, today announces the launch of Who Wants To Be A Millionaire? Live Roulette following the signing of an exclusive five-year partnership with Sony Pictures Television (“SPT”) earlier this year.
Based on the hugely popular, award-winning Sony Pictures Television (“SPT”) format which recently celebrated its 20th anniversary and has been adapted in over 120 countries worldwide, Who Wants To Be A Millionaire? Live Roulette has been created in close partnership with the SPT team. It is the latest Live Game Show to launch from Playtech’s fast growing product vertical, Live Casino. The first of three game launches, Who Wants To Be A Millionaire? Live Roulette brings together the much-loved Who Wants To Be A Millionaire? brand and a highly innovative gameplay experience that delivers the next step in the Playtech Live Game Show experience.
The game includes many of the classic Who Wants To Be A Millionaire? features from the legendary TV show such as, 50/50, Ask the Audience and the new additional feature Ask the Host, where the host can remove incorrect answers based on the level of the question. All features have been adapted for the game but carry the spirit and logic from the TV show.
Who Wants To Be A Millionaire? Live Roulette also delivers a unique engaging experience by allowing players that do not have an active bet in the game to play along. Players can still participate in the Millionaire Round by guessing the outcome and playing for fun.
Edo Haitin, CEO at Playtech Live, comments: “Playtech Live is committed to delivering the best possible entertainment experience. We absolutely love the opportunity we have to work with the Who Wants To Be A Millionaire? brand and I’m sure players will enjoy the unique experience of the ‘Millionaire’ brand whilst playing this game. I’m extremely proud of our studio build team who have created a world-class interactive studio with cutting-edge technology throughout. Through working with partners like Sony Pictures Television, we are able to combine our outstanding technology, exciting live game show experience and a much-loved global brand like Who Wants To Be A Millionaire? We are on a fantastic journey at Playtech Live as we look to continue to deliver the most engaging responsible gambling entertainment experience in the market.”
Stephan Zingg, Commercial Director, Interactive, Western Europe, Sony Pictures Television, says: “Playtech Live is the industry leader in creating the most innovative online gaming experiences and we are very excited to see Who Wants To Be A Millionaire? Live Roulette launched across the Playtech Live network. We look forward to continuing to work with the Playtech Live team on the next two exciting new games in the Who Wants To Be A Millionaire? portfolio.”
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About Sony Pictures Television
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
For further information please contact:
Virginia Knox-Walker, Senior PR and Communications Manager
Tom James, Jack Gault
c/o Headland Consultancy
+44 (0)20 3805 4822