London, May 1 2019 – Playtech’s Live Casino division brought both extra excitement and added cross-sell opportunities to this year’s Grand National, with dedicated events for key customers including Ladbrokes Coral and Paddy Power Betfair.
Following the success of Cheltenham Roulette in recent years, Ladbrokes Coral players had the opportunity to enjoy Grand National Roulette for the first time this year. The dedicated table took full advantage of Playtech’s state-of-the-art live casino technology, with the high-end studio incorporating live streaming of the famous race, allowing players to enjoy all the action without leaving the table. Thanks to Playtech’s integrated bet slip facility, players could also seamlessly place bets on the big event in real time.
Meanwhile Paddy Power Betfair offered players an exclusive version of Playtech’s highly successful Spin a Win; a hosted gameshow-style segment featuring a ‘wheel of fortune’ game. Since its launch last year, Spin a Win has proved a popular choice for seasonal and exclusive variants, with Paddy Power Betfair’s Grand National version featuring a bespoke design, complete with themed animations delivered by a dedicated green screen solution.
Kevin Kilminster, Head of Innovation at Playtech Live Casino, comments, “A key part of the value Playtech can deliver as a Live Casino technology provider is our ability to provide bespoke content; content that maximises the marketing potential of major events such as the Grand National. We know many Live players are also Sports bettors, so being able to deliver an enhanced experience for those players – one that allows them to enjoy both in a single environment – is a significant bonus for licensees.
“The combination of bespoke content and sector-leading technology Playtech can offer is unmatched elsewhere in the industry. Thanks to our Engagement Centre, we are the only provider to offer real-time engagement and in-game messaging as part of our Live product; a key point of differentiation for our partners. The long-term value of cross-vertical players is widely recognised, so technology and content that can help operators unlock that value is vital”.
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Vicky Newark c/o Headland Consultancy
+44 (0)20 3805 4822