Playtech Launches Vegas Tab With Ladbrokes
Playtech, the international designer, developer, licensor and
provider of software and services for the online, mobile, TV and
land-based gaming industry, is pleased to announce the launch of a Games
Tab for its licensee and established betting and gaming operator
The Games Tab which will be called "Vegas" on Ladbrokes' website is the
first step in the implementation of Playtech's complete turnkey
solution for Ladbrokes and the commencement of migration work between
the two companies. Such addition to the Ladbrokes website will feature
70 games but will offer Ladbrokes acess to over 400 games and an easy
launch process for any new games Ladbrokes would like to offer in the
The Games Tab, which is part of Playtech's open games solution,
integrates Playtech games with third party games via a single platform.
It also provides Ladbrokes with a cross-platform capability that
includes the ability to see the entire player lifecycle across all games
in the "Vegas" Games Tab.
In a competitive market such as gaming this is a tremendous advantage
as it gives operators the data necessary to maximise player value via
promotional tools. Game-specific bonuses , email campaigns and banners
are just some of the tools available to operators on Playtech's complete
player management solution called the IMS.
Shay Segev, Playtech's COO, said, "We are very happy to commence the
migration of Ladbrokes and offer it the Games Tab. The unique
capabilities of the Tab that are backed by Playtech's IMS solution offer
our operators benefits that are second to none. Not only can operators
see the entire player experience across all platforms and games, they
can also use consumer behaviour analytics to maximise player value.This
definitely inidicates the future of online gaming."