London, 28 April 2021 – Playtech, the world’s leading gambling technology company, today announces it has launched its partnership with Parx Interactive and Gun Lake Casino with a new iGaming app in Michigan, Play Gun Lake.
The iGaming app will be powered by Playtech's IMS platform and Player Account Management (PAM) and will feature Playtech proprietary iGaming content.
The announcement signals the launch of Playtech’s strategic agreement with Parx Interactive, which was announced in February earlier this year. Additional products will soon be rolled out in Michigan, New Jersey, Pennsylvania, and Indiana as well as other jurisdictions in the US.
Parx Casino, the largest casino in Pennsylvania, will be the first to launch Playtech’s IMS platform in the US market, joining dozens of tier 1 operators worldwide. The launch is testament to the power and capabilities of Playtech’s IMS platform which delivers the industry’s most complete online backend solution for all iGaming and sports betting – delivering an industry leading offering across multiple products and multiple states for the largest operators in the World.
Shimon Akad, Chief Operating Officer at Playtech, said: “The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”
Matthew Cullen, SVP iGaming and Sports at Parx Casino, added: “We are delighted to launch playgunlake.com, our new iGaming app in Michigan with Playtech and to bring the success of Parx into the Michigan iGaming market. Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.”
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.6,400 employees across 24 countries.
About Parx Casino
Parx is owned and operated by Greenwood Racing, Inc. and is the #1 revenue generating casino property in Pennsylvania. Parx features over 200,000 square feet of gaming; 3,270 slot machines and 124 live table games; 48 poker tables in custom built private room; live racing & simulcast action; Parx casino also features 10 food and beverage outlets from quick serve to fine dining and operates the Xcite Center with a 1,500 guest space. Starting 2019, Parx launched online gaming and online sports betting in multiple states. Also, In 2019, Parx launched sports betting with a $10M world-class sportsbook. For more information on Parx visit www.parxcasino.com.
For further information please contact:
Virginia Knox-Walker, Senior PR & Communications Manager
Tom James, Jack Gault
44 (0)20 3805 4822