London, 12 April 2022 – Playtech, the world’s leading gambling technology company, today announces the launch of multiple partnerships in Ontario.
The partnerships, which are launching with RNG Casino and Live, swiftly followed by the full platform, went live on the first day of market opening last week.
Ontario is North America’s newest regulated market after the Gaming Commission of Ontario granted licences to a number of suppliers. Playtech will be announcing a further wave of partnerships in Ontario in the coming weeks. The new regulatory framework in Ontario will ensure high standards in a number of areas, including responsible gambling, where clear policies and procedures to identify, prevent and minimise risks of gambling-related harm and mechanisms to monitor player risk profiles will be required.
Shimon Akad, COO at Playtech, said: “This is a significant market in size and a major milestone for Playtech in North America. We are thrilled to have launched with multiple licensees on day one and we are looking forward to continuing to launch with more of our partners in the coming days. We also expect Ontario to be at the forefront of responsible gambling, where our technology and ability through artificial intelligence to analyse certain player behaviour will be particularly relevant and important.”
Playtech has previously been active in Ontario through its work with the Ontario Lottery and Gaming Corporation, to which it has been providing data analytics technology, among other things.
Charmaine Hogan, Head of Regulatory Affairs at Playtech says “As we continue to enhance our efforts on sustainability of the gambling sector in general, we wholeheartedly welcome Ontario’s iGaming market launch. An efficient regulatory framework brings operators and suppliers under local oversight and, as is the case in Ontario, with a strong emphasis on the protection of players from the outset.
At Playtech, artificial intelligence is being used to enable the analyses of player behaviour and flag signs of problematic play early on, and to engage with those players, in-play, and in a personalised way, using automated tools and customised messages. We offer our technology, tools, as well as experience to all, and although the uptake is with operators, we want to see a more responsible and sustainable entertainment industry in the long run. And we aim to continue engaging, wherever we can, with all interested parties and sharing good practices as well as our research findings.”
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over 7,000 employees across 24 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto has been classified as a discontinued operation since 31 December 2020.
For further information please contact:
James Newman, Director of Corporate Affairs c/o Headland Consultancy
Headland Consultancy +44 (0)20 3805 4822
Tom James, Jack Gault