London, 24 October 2019 – Playtech, the world’s leading gambling technology company, has announced the network-wide launch of Kingdoms Rise – a major new games suite with a unique reward system to boost player engagement.
Designed around the theme of a fantasy world comprised of several different lands, Kingdoms Rise takes a ground-breaking approach to both capturing player interest and creating a cost-effective reward structure for operators. Initially launching with three games, with a fourth to follow later this year, all games in the suite give players the chance to earn in-game tokens, which they can redeem in the Kingdoms Rise Features Shop to unlock extra content.
An innovative in-game map feature encourages players to explore the entire Kingdoms Rise universe, with the option to navigate directly from game to game. The map also teases further games to come, building brand recognition and excitement for new releases in the series.
How it works
Players are awarded 50 Game Tokens (GTs) and 50 Pending Game Tokens (PGTs) when they play their first Kingdoms Rise game. Players then earn further tokens through gameplay, at no extra cost, which they can use to unlock special features and bonus rounds from the feature shop, with a range of options specific to each game in the suite
For every two GTs a player collects, they are also awarded a PGT. PGTs are then released to players at the licensee’s discretion – and at no extra financial bonusing cost – either manually, automatically based on criteria set in Playtech’s Engagement Centre, supported by tailored in-game messaging, or when a pre-defined limit is reached. Both token types form part of the game RTP.
Kingdoms Rise also boasts a configurable, three-tier networked jackpot, with Daily, Capped and Progressive jackpots on offer.
James Frendo, Casino Director at Playtech, comments: “Innovation is always at the forefront of Playtech’s games development process and, in Kingdoms Rise, we are proud to be delivering an industry-first concept for players and licensees alike. The suite’s token system gives players the power of choice like never before – they decide what feature to play, when to play it and in which game. Some players may want to try a feature as soon as they have enough tokens; others may prefer to build up a balance and play several features at once. The key point is, the choice is theirs”.
“Kingdoms Rise also takes full advantage of the capabilities of our Engagement Centre, and offers our licensees a ground-breaking cost-effective, content-led alternative to traditional bonusing. This is a fantastic opportunity to cross-sell from game to game and build player loyalty to the brand.
“For players, the chance to “earn” extra in-game features and potentially significantly boost their win potential will be a key point of differentiation. The opportunity to gain more tokens, which can be redeemed in any Kingdoms Rise game, is a clear incentive to try all games in the suite. The success of multi-game brands such as Age of the Gods clearly demonstrates the value and potential of original content and, with its uniquely enhanced player experience, we’re confident that Kingdoms Rise will have the same strength of appeal”.
The Kingdoms Rise suite launches network-wide on 24 October with Guardians of the Abyss, Sands of Fury and Forbidden Forest.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,800 employees across 18 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Vicky Newark c/o Headland Consultancy
+44 (0)20 3805 4822