London, November 29 2018 – Playtech, the world’s leading omni-channel gaming company, today announces the launch of its shared liquidity poker network in France and Spain. Partnering with Betclic and Unibet in France, and Bet365, Betfair, Casino Barcelona and Sportium in Spain, Playtech’s network becomes the first B2B poker network across the two territories, which both represent major regulated poker markets.
The network significantly boosts marketing and revenue potential for operators across France and Spain, including through larger-scale cross-territory network partnerships and promotions. It will also significantly expand on the offering for players in both markets, with greater guaranteed prize pools and an increased array of cash game tables.
The introduction of the first B2B Poker network since the industry-wide shared liquidity agreement across France, Spain, Italy and Portugal, confirmed last year, highlights Playtech’s continued strength in regulated markets.
Shimon Akad, COO, Playtech, said: “Sharing liquidity across major European markets represents a huge opportunity for the industry. This is a significant move forward for us, our operators and our players. The presence of six key operators as launch partners highlights the opportunities that exist, while also giving encouraging signs towards the future direction of the network. This move further reinforces Playtech’s position as a leader in regulated markets, as well as our continued commitment to poker.”
The shared liquidity agreement also includes the potential for the further activity in Portugal and Italy, enabling additional operators to join the network in the future and offering excellent potential to attract more players.
Playtech Poker software is currently licensed in ten different European markets, with over 35,000 players concurrently live across its industry-leading iPoker network at peak times. Shared liquidity across France and Spain for the relevant operators applies to multi-table tournaments, cash games, Sit ‘N’ Go and Twister tournaments.
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Head of Investor Relations & Corporate Communications
Tom James, Jack Gault c/o Headland Consultancy
+44 (0)20 3805 4822