Playtech launches mobile sportsbook with Ladbrokes through Mobenga
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based gaming
industry, is very pleased to announce the launch of the new mobile
sportsbook to its licensee Ladbrokes.
This launch builds on the partnership between the two companies which
was established earlier this year with the launch of Ladbrokes’ Vegas
Tab. Based on Mobenga’s proven track record and success with building
and maintaining market leading mobile offerings, the sportbook is
designed to provide Ladbrokes’ players with the ultimate sports betting
experience on the go.
The mobile sportsbook provides a brand new interface and navigation
menu for optimal user experience, as well as a total remake of the
platform, using the latest technology to ensure high performance, speed
and reliability. Mobenga has worked very closely with Ladbrokes’ mobile
team to define and develop the sportsbook including additional product
enhancements which will hit the market in the near future.
Shay Segev, Playtech’s CCO, commented: “This launch is very exciting
for us as we help Ladbrokes take their mobile sportsbook offering to the
next level. The new mobile sportsbook has a completely new look and
feel and features Ladbrokes branding with state of the art mobile
technologies to provide speed and flexibility for the future
developments. I am certain Ladbrokes will benefit tremendously from this
offering.”
Jim Mullen, Ladbrokes’ Digital Managing Director, commented: "Mobile
remains a massive opportunity for our business. Customers have
increasingly high expectations on what they want from the mobile product
and the new sportsbook product on the Mobenga platform is a key part of
our response"