Playtech launches Ladbrokes Omni sportsbook
Playtech, the world’s leading gaming software and services supplier,
has launched its first omni-channel HTML5 front-end solution with
Ladbrokes, enabling a seamless, fully responsive desktop and mobile user
experience and a host of unique, new sportsbook features.
In a market-first, Ladbrokes’ new Playtech Sports HTML5 solution will
significantly boost its sportsbook performance and optimisation
capabilities ahead of the forthcoming English Premier League season.
It will offer players an unrivalled and personalised mobile and desktop
experience in line with ‘Playtech ONE’, the cutting-edge omni-channel
solution that allows customers to play any content, across any channel
and is responsive to any device using one account and one wallet.
This is the second Playtech omni-channel HTML5 product rollout with
several others due later this year. Earlier this month Playtech Bingo
launched the industry’s first HTML5-only platform with a number of key
licensees in the process of migrating to the new solution.
Playtech Bingo’s move to HTML5-only means it operates from one code
base, increasing the number of software and content releases and
enabling players to have a true omni-channel look and feel offering
across both desktop and mobile.
The latest Ladbrokes desktop sportsbook will also be supported by
Playtech Sports’ new NGen system, a fully bespoke solution capable of
handling large volumes of data across concurrent sporting events and
thousands of betting markets.
Playtech, under its Mobenga subsidiary, first partnered with Ladbrokes
in May 2013 launching its mobile sportsbook platform in December of that
year and completing the integration of Playtech Casino and all its
digital products onto the market-leading IMS platform in April 2014.
This has since allowed Ladbrokes to market effectively to its digital
customers and significantly boost its online and mobile revenues.
The front-end desktop-mobile solution project began in January this year and has been completed in record time.
Since its launch on the Playtech Sports mobile platform Ladbrokes
mobile sportsbook has gone from strength-to-strength with staking up
110% and active users up 62% for the year ended December 31st 2014.
The HTML5 omni-channel front-end is the first of several releases with
the next in the autumn. It contains a number of new and exciting
features designed to significantly boost the current user experience.
New, dynamic layout with faster and easier navigation when searching
for, and clicking on, the events and markets punters want to bet on
New football and horse racing homepages that allow players to switch
from league-to-league, match-to-match and race to race in a
New in-play enabling players to watch live and simultaneously access a variety of markets
New ‘My Accas’, a personalised accumulator feature allowing punters
to bet in-play on multiple markets, follow their bet progress in
real-time, or choose to cash-out early
New quick links enabling customer’s immediate access to sporting highlights, price boosts and offers
Liron Snir, VP Product, Playtech, said: “Playtech has been
pioneering in releasing the industry’s first omni-channel products and
platforms across bingo, sports and casino. A fully responsive desktop
and mobile front-end solution is just the beginning of much more
omni-channel ‘Playtech ONE’ activity we have planned in partnership with
“This has been a fantastic project to work on from start to finish
with our Mobenga team completing their work in record time. We very much
look forward to continuing our journey in partnership with Ladbrokes
and helping them with the rapid growth of their digital business,” Snir added.
Andrew Bagguley, Ladbrokes Managing Director, Digital said: “We’ve
developed and now delivered this new desktop platform with a combined
team approach and in less than a year we have a very strong, joined up
sportsbook proposition which we believe is the quickest and easiest
customer experience in the market, across all digital devices.
“Delivering this adaptive experience allows us to empower the
customer to engage with our digital product however and wherever they
want with no experiential compromises for any channel.
“Customers expect a consistent approach and we’re providing it with
a single platform. We’ll be releasing new updates to all our digital
sites in sync every few weeks. We are experts in sports betting and want
to carry on delivering real value to customers with a series of
innovations and continual improvements throughout the summer and into
the latter part of the year,” Bagguley added.