Playtech launches its Live offering with Ladbrokes across all platforms
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based gaming
industry, is proud to announce the launch of its Live Games for one of
the industry leading brands - Ladbrokes.
The launch will enable Ladbrokes to distribute all of Playtech’s Live
Games, across all platforms including desktop and mobile. The mobile
platform will feature both HTML5 and native versions for iOS and Android
devices, providing Ladbrokes with the most comprehensive solution
available today. Developed with industry leading broadcasting
technology, all of Playtech’s Live Games are created with the highest
video quality. In doing so, players enjoy an identical quality to that
provided on desktop devices, offering players a live gaming experience
which is second to none.
Featuring the largest private area Playtech has created to date,
Ladbrokes will provide their players with an exclusively branded Live
area. Taking Live Games to the next level, players will also be able to
join live game tables via the lobby stream with just one click. The
fully dedicated area appeals to high rollers and novice players alike
and offers Ladbrokes the opportunity to leverage their presence and
positioning with branded and customised content to deliver an improved
player experience.
The new Multi-Game interface launched is designed to maximise player
value which will allow Ladbrokes’ players to play any three games
simultaneously via a single window where the games or game tables can be
easily swapped using a user friendly interface. The mobile native
version also contains a unique lobby stream where players can tap any
table to join.
Aviv Nankin, Playtech’s Head of Live Games, commented, “We are very
excited to launch our Live offering with Ladbrokes. With its branded
clickable private area live stream and full support for all mobile
devices, I am certain Ladbrokes will see the positive results of this
launch in no time. Our product definitely represents the next generation
of Live games and we are excited to launch this new advanced Live
Casino solution with one of the leading brands in our industry.”