London: September 27th 2017 – Playtech has unveiled Age of the Gods Live Roulette providing licensees with the ultimate cross-sell, progressive jackpot product, and slot fans with twice as many chances to win huge cash prizes with every spin of the wheel.
In a first of its kind move, and the first Live Casino Playtech ONE experience, players can play one of the industry’s best performing slot brands across both casino and live casino, offering two unique experiences while also doubling their chances of winning massive jackpots when playing the live product.
Aligning with Playtech’s market-leading progressive jackpot network, the Live product shares casino liquidity for the first time while also offering players the ultimate desktop and mobile gaming experience. Due to this Playtech ONE innovation players have the chance to not only win on the table if they hit the right number, combination of numbers or colour, but also to simultaneously win huge cash sums across a four-tier jackpot with every spin of the wheel.
This is the first of many Playtech ONE experience games that will feature jackpot functionality.
To ensure that both Live casino and Casino players enjoy the product Playtech designed the game in order that the base game of Roulette is unaltered, but while also enabling players with the chance to win big for a minimal contribution.
With every spin, a small percentage a player’s stake goes towards a four-tier progressive Age of the Gods Mystery Jackpot meaning that there is a jackpot level for every and any type of player. This allows you to win both on the green baize and receive potentially huge sums by unlocking the multiple jackpots on offer.
The ability to share casino liquidity via a Live Casino product gives operators innovative ways to market the Age of Gods brand including driving traffic into the Age of Gods games and rewarding players in real-time using both Free Spins in casino and the Live Casino free spins equivalent of Golden Coins.
Players have instantly taken to the game with jackpots across the four-tier system being won daily including a bet365 player who claimed a £40,000 prize within hours of the product being deployed across the Playtech Live Casino network.
The entire look and feel of the game – including a new dynamic user interface designed to showcase the jackpot ticker and present real-time jackpot notifications – has been developed to fit around the best performing Age of the Gods suite that has leapt to the top of the slot charts and taken the casino world by storm since its launch a year ago.
One of the most impressive new elements is a state-of-the-art 26m custom-built video wall that further enhances gameplay by allowing Playtech to render any imagery needed to support the game and show real-time information on jackpot winners and promotions across both Casino and Live.
The new game is just one of a host of new experiences, dedicated environments and products to be launched within Playtech’s new studio in Riga, Latvia that opened at the beginning of 2017.
The site is the world’s largest Live Casino studio with an 8,500-square metre capacity built on top of the city’s fortified 16th century walls in the heart of the Old Town, an area that dwarfs any existing Live Casino area in the market today.
Shimon Akad, COO, Playtech, said: “Age of the Gods has been a phenomenal success in casinos across the industry and continues to drive incredible growth for Playtech and our valued partners.
“The innovative and market-first launch of our new Age of the Gods Live Roulette linked to a four-tier progressive jackpot that offers massive cash prizes, will significantly increase the cross-sell of the product for our licensees across both channels and enhance the gaming experience for players.
“Playtech has again demonstrated its determination to lead the Live Casino market through innovation and by working side-by-side with our leading licensees. And yes, there is much more to come!” Akad added.
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
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