London, 10 March 2020 – Playtech, the world’s leading gambling technology company, has announced the launch of an exclusive All Bets Blackjack Live table designed around Frankie Dettori’s Magic Seven – complete with a live countdown and stream to Cheltenham Festival – with major industry leader, Ladbrokes Coral.


Magic Seven All Bets Blackjack combines strong cross-sell opportunities with an innovative twist on classic blackjack to keep players engaged. Available to an unlimited number of players, Frankie Dettori's Magic Seven Blackjack features a series of side bet options for a varied and exciting experience:

  • Dealer Goes Bust – players can score a wide range of potential wins, from a 2:1 win for three or four cards to an incredible 2000:1 win for the ultimate combination of eight cards plus player blackjack.
  • Lucky Lucky – the player’s first two cards and the dealer’s first form a combination. Wins range from 2:1 for any 19 or 20 card combination to 200:1 for a suited triple 7.
  • 21 + 3 – the player’s first cards and the dealer’s first form a hand. Score a suited three of a kind for the biggest win of 100:1.
  • Top 3 – the player’s first two cards and the dealer’s first form a hand. Score a suited three of a kind for the biggest win of 270:1.
  • Perfect Pairs – the player’s or dealer’s cards form a pair, with wins for mixed, colour and matching pairs.


Players can play one, none, all or a selection of the side bets on any round, giving them the freedom to tailor the game experience to their tastes.


Frankie Dettori’s Magic Seven™ continues to be a perennially popular slot for Playtech, with its follow-up, Frankie Dettori: Sporting Legends™ forming part of the highly successful Sporting Legends™ slots and poker series. With the brand well-established across several verticals, Magic Seven All Bets Blackjack offers appeal across the board to Live, Sports and Casino players.


Edo Haitin, CEO at Playtech Live Casino, comments: “We’re delighted to continue our annual Cheltenham collaboration with Ladbrokes Coral and we’re confident that this dedicated table will attract even more players to this innovative new Blackjack variant. Sports-themed Live tables have proved highly popular with operators and players alike, which we’re further enhancing with the Sporting Legendsseries. With the addition of the dedicated area to stream the races throughout the event and ability to place bets from this exclusive table, it offers major cross-sell opportunities to keep players engaged and entertained.” 


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About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.

For further information please contact:

Playtech plc

James Newman, Director of Corporate Affairs


Headland Consultancy

Tom James, Jack Gault, c/o Headland Consultancy

+44 (0)20 3805 4822