London, 18 March 2019 – Playtech, the world’s leading omni-channel gaming company, today announces the launch of an expanded Playtech Bingo platform in Italy, available through the Sisal, Snai and William Hill brands.
Italian regulators have introduced an updated protocol, called PBAD3 protocol, which allows operators to offer online Bingo variants. Launching on the 26th February, Playtech is the first in the industry to make the most of this updated protocol to offer an expanded Bingo portfolio. Playtech can now deliver these new Bingo variants that can be specifically addressed at Italian players, while also replicating its cutting-edge international offering for the Italian audience.
The opportunity for licensees to offer online Bingo variations was the last missing piece of the Italian regulatory framework. Previously, protocol prevented operators from offering the same range and flexibility of gaming products in Italy that can be found in other markets.
The updated Bingo offering includes the addition of the two-line prize and 75 ball UK bingo, as well as other new variants that are compliant with PBAD3. Playtech will also be able to roll out additional features on a broader variety of platforms, including HMTL5 desktop, mobile and tablet clients as well as iOS and Android native apps.
Angus Nisbet, Managing Director of Digital Bingo at Playtech, said: “Becoming the first platform in Italy to make the most of the updated protocol is a significant moment in developing our offering in one of our key markets. The speed with which we have been able to expand our platform and products in Italy reflects our commitment to growing and building our offering in new and existing regulated markets.”
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Vicky Newark c/o Headland Consultancy
+44 (0)20 3805 4822