London, 20 August 2020 – Playtech, the world’s leading gambling technology company, has announced the launch of a dedicated Live Roulette table for Betfair.es, as both companies continue to expand their operations in the key growth market of Spain.
Hosted from a dedicated space in Playtech’s live studio in Spain, Live Roulette is presented by native-speaking dealers, and is available 24/7. The launch of the game continues Playtech’s strategy of expansion in growing markets through localised and specialised content.
Edo Haitin, Managing Director, Playtech Live Casino, comments: “Betfair is a key partner for Playtech, not just in Spain, but globally. We are very excited to be supporting the expansion of the Betfair.es Live Casino game portfolio with the launch of Live Roulette. We look forward to continuing to deliver industry-leading Live Casino content for Betfair.es and the rest of the Group.”
Martyn Denney, Casino Commercial Manager at Betfair.es adds: “Delivering a localised, brand-specific experience for our players is central to Betfair’s strategy across all markets, so the expansion of our Spanish Live Casino offering to now include dedicated content is a strategic step forward. The innovative technology and gameplay features supporting the new table will drive superior player experiences and facilitate further growth in the Live vertical. We’re very excited to see how our players engage with the new product moving forward.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822