London, 16 June 2021 – Playtech, the world’s leading gambling technology company, has launched its latest Casino ‘power suite’, with new Cash Collect™.
Launching with Sahara Riches™, the Cash Collect™ brand has made an instant impact, with the game becoming Playtech’s second strongest performer within just a week of general release. Fans of the brand can now swap the desert for the ocean with the recent launch of Cash Collect™: Atlantis™.
The innovative mechanic behind Cash Collect™ is built around a special main game symbol that both awards on-reel cash prizes and determines the number of Free Games. Each game also has its own distinct feature – for example, freezing Cash Collect™ symbols in Sahara Riches™ and prize pot-boosting gold coins in Atlantis™ – offering players something new with each release. All games in the suite also give players the chance to win one of four in-game prizes.
James Frendo, Director of Casino at Playtech, comments: “We’re delighted to see players have responded so positively to Cash Collect™ so quickly. It may be early days yet, but all the signs are that the Cash Collect™ brand is set to follow in the footsteps of some of our most popular game suites.
“The strategy behind Playtech power suites is to combine the best in innovative slot design and mechanics with a distinctive narrative, look and feel to engage players with a brand. Players look forward to new releases within the suite and, with features unique to each individual game, can enjoy gameplay that is fresh yet familiar. Our Age of the Gods™ and Fire Blaze™ suites are already well-established cross-vertical hits, and more recently, our Power Zones™ suite has quickly gained and retained popularity. We’re confident that the Cash Collect™ suite has the same potential to be a long-term favourite with players.”
Colin Cole-Johnson, Gaming Product Director at Entain, added: “Our mission is to offer our customers the best and most exciting content and we are delighted to bring the Cash Collect™ concept to our UK players across brands including Ladbrokes, Coral, PartyCasino and Gala. Sahara Riches™ became an instant player favourite during our exclusivity period and we’re very much looking forward to be the first operator to be able to offer Atlantis™ and future releases in the suite to our players. Delivering the best in gaming entertainment is our business!”
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
For further information please contact:
Virginia Knox-Walker, Senior PR and Communications Manager
Tom James, Jack Gault
+44 (0)20 3805 4822