London, 27 April 2022 – Playtech, the world’s leading gambling technology company, today announces the launch of a brand new bespoke live game show Well Well Well Live for Entain – Ladbrokes UK, the global sports betting, gaming, and interactive entertainment group.
The dedicated studio is hosted at the state-of-the-art Playtech Live studio in Riga, where it has been afforded the highest level of production and management. This is one of the most complex bespoke games to date and it continues to show Playtech’s commitment to delivering industry-leading Live games where every aspect of the game was built specifically, to bring a complete UX experience for the players.
This built-in partnership in conjunction with Entain and CR games uses their iconic in-house brand where the games; Well Well Well and Rainbow Rewards will showcase new bonus rounds, including– Buckets of Gold, Rainbow Pays and Magic Reels – a new wheel mechanic which allows customers to see all the enhanced win potentials.
This game follows a series of customised solutions delivered across the Entain group, including dedicated tables, such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area.
Adam James Lahouiri, Live Casino Commercial and Product Manager at Entain said: "We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand, this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games. What initially began as a few mock-ups I designed in June 2021 has grown into a fully-fledged live game. Although the nine months of collaboration alongside our in-house slots’ provider CR Games and Playtech were a rollercoaster, it was a ride I'd happily queue up for again!
I'd like to thank everyone who I had the pleasure to work with on this project! I could not be prouder of the result!”
Graciella Anthony, Head of Live Casino at Entain: It's been a pleasure working with all the teams involved - "Alone we can do well, but together we can do Well Well Well!"
Kevin Kilminster, Head of Live Casino Innovation at Playtech Live, comments: “We are honoured that Entain – Ladbrokes UK chose Playtech to build this bespoke Live Game Show, we always strive to deliver bespoke games to support our partners in delivering games which support their business strategies. When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.”
– Ends –
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over 7,000 employees across 24 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto has been classified as a discontinued operation since 31 December 2020.
For further information please contact:
Tom James, Felix Zadek-Ewing
+44 (0)20 3805 4822
M: +44 (0) 7818594991
About Entain Plc
Entain plc (LSE: ENT) is a FTSE100 company and one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with operations in a total of 31 regulated or regulating territories. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com