London, 27 November 2020 – Playtech, the world’s leading gambling technology company, has launched a unique new concept in Live Casino gaming with Adventures Beyond Wonderland – exclusively released on GVC Holdings (to be renamed Entain plc) brands, in the UK and across .com markets.
Built on many first-to-market solutions for Live Casino, Adventures Beyond Wonderland is based on an existing Playtech slot, taking its distinctive theme and graphics and translating them into a brand new Live experience. Featuring a revolving studio and augmented reality, the game is brought to life by dealers dressed as the slot’s iconic characters, who take charge of the unique ‘Wonderspins’. Three in-game bonuses – March of the Card Soldiers, Magic Dice and the Caterpillar Mystery Bubble – plus the main overarching bonus will engage and create strong win potential for players.
Edo Haitin, CEO at Playtech Live, comments: “At Playtech, we firmly believe Live Casino is not just part of the gambling industry, but also part of the entertainment industry. Today’s players demand innovative, experience-led content, and Adventures Beyond Wonderland offers that in spades. Taking a slot with an iconic theme, look and feel and bringing that to the Live Casino arena is a genuinely groundbreaking move. From the immersive gameplay and presentation to the industry-leading back-end technology behind it, such as the augmented reality and specially developed dice shaker solution, we believe Adventures Beyond Wonderland offers a uniquely enriched Live gaming experience.”
Colin Cole-Johnson, Gaming Product Director at GVC Holdings, adds: “We are very excited to be exclusively introducing Adventures Beyond Wonderland to our players. Like us, Playtech has a justifiably strong reputation for innovation in both gameplay and the technology that powers it, and in Adventures Beyond Wonderland, they have created an experience genuinely unlike anything else in the market. In the short time since launching, we’ve already had fantastic player feedback, and are confident the potential of this unique immersive style of gameplay has only just begun.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Jack Gault c/o Headland Consultancy
+44 (0)20 3805 4822