London, May 30 2019 – Playtech, the world’s leading omni-channel gaming company, today announces that it has launched a cross-studio collaboration, Bowling Frenzy – a new 1950s Americana-style slot game.


In this collaboration, Playtech’s Vikings and SUNFOX studios have come together to create a new slot game playable from 10p per spin, evoking the spirit of the era of rock ‘n’ roll, drive-ins and diners. The innovative and visually striking title features immersive 3D graphics, 10-Pin Respins with stacked wilds, two different Free Games features and the interactive King Pin Cash bonus round.


The collaboration showcases Playtech’s position as the leading casino offering, bringing together creative talent across its currently nine individual studios.


Playtech’s studios each has its own signature style of content and target demographic, and this game sees the expertise of two of these studios come together to create a concept with broad appeal to operators who can leverage the distribution across all product verticals.


Bowling Frenzy is also integrated with the unique data driven services of Playtech’s Information Management Solution (IMS) platform which boasts the Playtech Engagement Centre, granting operators real-time engagement capabilities to maximise the marketing power of their product offering, whilst also providing communication tools to deliver safer gambling messages.


How to play

In the main game, players collecting 10 bowling pins above a reel will trigger free 10-Pin Respins with stacked wilds on cascading reels. When three or more Scatter symbols land on the reels, players can choose one of three features – Multiplier Free Games, King Pin Cash Bonus or High Wins Free Games. The 10-Pin Respins feature can also be triggered during Free Games to enhance the excitement.


James Frendo, Casino Director at Playtech, said: “The great value of Playtech’s multiple studio format is that each studio brings their own distinct strengths to the table. We’re very excited that two of those studios have worked together to create a graphically innovative title with compelling gameplay and a classic retro appeal.


With an attractive entry-level spin price, we’re confident that Bowling Frenzy will appeal to a wide range of players, as well as operators looking to broaden their reach and expand their portfolios.”


Bowling Frenzy is available on general release now.


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About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.


For further information please contact:


Playtech plc

James Newman, Director of Corporate Affairs


Headland Consultancy

Tom James, Vicky Newark c/o Headland Consultancy


+44 (0)20 3805 4822