London, 14 January 2019 – Playtech, the world’s leading omni-channel gaming company, today confirms its launch into the regulated Swedish market on 1 January 2019, as it continues to build on its leadership position in regulated markets across Europe.


Playtech was one of the first technology companies to launch industry-leading brands following the regulatory changes which came into effect at the start of this year. Playtech is partnering with leading betting operators bet365, Betfair and Pokerstars to bring its industry-leading products to Sweden. In addition, Playtech’s Swedish specialist content studio Quickspin launched 30 of its most popular titles on the first day of regulation on 1 January 2019.


Swedish consumers will see Playtech’s industry Casino and Live Dealer products available through bet365 and Betfair, while Bet365 will also carry Poker games.


The launch underlines Playtech’s role as the leading choice in regulated and newly regulated markets. It also reflects its strategy to partner with, and invest in, the leading brands. The entry to Sweden follows multi-year agreements in 2018 with Sociedade de Apostas Sociais (SAS) in Portugal and extending and expanding its contract with Fortuna in the Czech Republic. In addition, in December, Playtech launched Poland’s first regulated online casino in partnership with Totalizator Sportowy.


Shimon Akad, Chief Operating Officer, Playtech, said:


“Playtech has a track record of working hand-in-hand with its licensees to be at the forefront of regulated markets in Europe and across the globe. Our data-driven services across any product and any channel deliver our partners a distinct advantage in regulated and fast-growing markets, allowing them to build compliant and commercial long-term businesses.’




For further information please contact:


Playtech plc

James Newman, Director of Corporate Affairs


Headland Consultancy

Tom James, Vicky Newark        c/o Headland Consultancy


+44 (0)20 3805 4822



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About Playtech


Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.


Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.


Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.


Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.