London, 14 May 2020 – Playtech, the world’s leading gambling technology company, today announces its partnership with Greentube, the NOVOMATIC Interactive division, that will see a selection of its premium online casino content available through the Games Marketplace.
Both brand-new and legacy content from the supplier’s innovative studios will be available through the Games Marketplace. Playtech customers will have access to modern smash-hits such as Diamond Link™: Mighty Elephant and Cash Connection™: Charming Lady, as well as classic NOVOMATIC titles including Book of Ra deluxe™ and Lucky Lady’s Charm™ deluxe, all of which have been adapted for online channels.
The special deal will see Greentube’s portfolio initially available in Mexico, Poland, Spain, and the UK, expanding the suppliers reach in Europe and Latin America.
Shimon Akad, Chief Operating Officer at Playtech, said: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”
Michael Bauer, Chief Games Officer at Greentube, said: “We are delighted about this new partnership with Playtech and joining their Games Marketplace creates significant advantages for our businesses. Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further our reach in key strategic markets. We believe this step comes at exactly the right time as more and more European jurisdictions regulate and the Americas promises much room for growth.”
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Interactive division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822