London, January 20 2020 – Playtech, the world’s leading gambling technology company, has extended its partnership with Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, by signing a deal to leverage some of its most popular quiz brands – Deal or No Deal, Money Drop and The £100K Drop - within Playtech’s fast growing Live Casino vertical.
One of the most successful gameshow formats of the 21st Century, Deal or No Deal has proved a major hit as a Bingo brand as well as on TV, with Playtech’s exclusive Bingo room one of the company’s long-term top performers.
Based on the hit daytime show fronted by Davina McCall, The £100K Drop is a new brand for Playtech, with games set to launch across Live Casino as part of the Live Game Show offering. Playtech are working with Endemol Shine Gaming to create a brand new, exciting game concept for the live gaming market – with the format of £100k Drop and Money Drop centring around a potential “all or nothing” scenario, it is an ideal candidate to translate into engaging live stream play.
“After many successful years working with Endemol Shine Gaming, we’re delighted to be extending our partnership”, says Angus Nisbet, Managing Director of Digital Bingo, Playtech. “Deal or No Deal is consistently amongst our top performing Bingo rooms, and we’re confident that players will embrace the chance to experience a genuine gameshow atmosphere with our new Live variant."
“At Playtech, we are continuously investing in the highest levels of Live gaming experiences, and the partnership with Endemol Shine Group to launch our first branded Live game shows definitely signals our aspirations in the field. We are confident these games will be an exciting addition to our already engaging portfolio” says Edo Haitin, Managing Director, Live Casino, Playtech. “2020 will see Playtech Live Casino investing and delivering strongly in the Live vertical of game shows, alongside strong innovation throughout our core game offering, cementing our position as a global leader in the Live gaming entertainment.”
Anil Mistry, Director of Games & Gambling, Endemol Shine Group, added, “Deal or No Deal Bingo has been a great success, and the perfect brand extension. Extending our partnership with Playtech is a natural step to giving fans of the brand the best gaming experience possible. Deal or No Deal and the Money Drop are stand out gameshows and we are excited to see them grow into the innovative Live gaming vertical.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 18 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822