London, 18 March 2021 – Playtech, the world’s leading gambling technology company, today announces a new five-year contract extension with Flutter Entertainment for its Paddy Power, Betfair and Sky Casino brands. Under the new agreement, Playtech will provide its market leading products and services to all three brands for their online gambling and live casino offerings.
Alongside its industry leading products and services, Playtech has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling. By partnering and working with the leading operators and suppliers in the industry Playtech led efforts to develop the industry’s first code of conduct on safer game design.
This five-year deal represents a significant extension of Playtech’s successful long-term relationship with key strategic partner Flutter. Playtech’s proven suite of products and services will be available in many of Flutter’s operations across Europe.
In addition, Playtech will continue to provide exclusive dedicated studios for Paddy Power, Betfair and Sky Casino with respect to their live casino offerings, including the exclusive launch of Sky Vegas Live Casino in early 2021.
Shimon Akad, Chief Operating Officer at Playtech, said: “Flutter is one of Playtech’s key strategic partners, and so this new long-term agreement to supply our innovative software and services across four key product verticals is significant. This is testament to the long standing and strong relations between Flutter and Playtech, and we look forward to continuing to work with Flutter in its core markets to support Paddy Power, Betfair and Sky Casino over the next five years.”
Conor Grant, CEO of Flutter’s UK&I Division, added: “We are pleased to have signed an extension agreement with Playtech. Over the years we have built a very successful partnership and are excited to continue offering our customers access to software from one of the world’s leading suppliers of high-quality gaming product.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.6,400 employees across 24 countries.
For further information please contact:
Virginia Knox-Walker, Senior PR & Communications Manager
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822