London, 19 October 2020 – Playtech, the world’s leading gambling technology company, has announced the launch of its Casino and Live Casino software with Novibet. This multi-market deal sees Novibet initially adding a dedicated Playtech Casino tab and Live Casino offering in Greece, with the UK and Italy to follow shortly thereafter.
Starting with the Greek market, Novibet will offer Playtech Casino content through a dedicated tab called Premium Slots as well as Playtech’s dedicated Live Casino offering localised and branded tables to the requirements of Novibet.
Nikos Olympitis, General Manager at Novibet said: “We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”
Yori Arami, Commercial Director at Playtech, said: “We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading Casino and Live Casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.”
Novibet is an online gaming operator- licensed and regulated by UKGC, MGA and ADM - committed to delivering the best sports betting and gaming experience to an ever-expanding customer base. Since 2010, Novibet offers online sports betting and casino entertainment in many competitive markets, including Greece and UK.
The unmatched online gaming experience starts with providing the best online casino games and, to that end, Novibet has teamed up with all of the world’s leading online casino providers. With over 3,500 online casino games, Novibet delivers a plethora of slots, casino table, live-action, and many more games types across desktop, mobile, and tablet devices.
Going from strength to strength, Novibet has its own proprietary betting platform that offers great services, extensive odds selection, quick settlement of bets, and unlimited betting opportunities to its customers.
As an innovative and adaptable operator, Novibet has a product offering that is constantly interacting with demand to meet and exceed existing and upcoming trends.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822