London, March 4 2020 – Playtech, the world’s leading gambling technology company, has announced the extension of its long-term partnership with major operator Betfred for another four years.
The agreement will see Playtech extend its collaboration with long-term partner Betfred – providing Casino, Live Casino, Bingo and Poker services and content on an exclusive basis in the UK.
The extension of Betfred’s partnership with Playtech marks a new stage in a long and successful relationship dating back over a decade. The new deal also includes the extension of Betfred’s dedicated Live Casino space, unveiled in 2018 at Playtech’s flagship facility in Riga and designed to fully reflect the look and feel of the company’s distinctive branding.
Shimon Akad, Chief Operating Officer at Playtech, comments: “We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals. Betfred’s decision to invest in an exclusive Live Casino space in 2018 was a significant step in developing our working relationship, and has seen Betfred develop a highly compelling Live offering. We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology”.
Rakesh Chablani, Managing Director at Betfred, adds: “Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business. We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued development of our dedicated Live Casino space, plus an unparalleled selection of Casino, Bingo and Poker content, will allow us to do exactly that.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and safer gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 18 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822