24 May 2023. Playtech, the world’s leading gambling technology company, has extended its presence in Sweden through a new partnership with Svenska Spel Sport & Casino, a prominent operator in the region.

This month, Svenska Spel launched Playtech’s poker product and iPoker network, as part of the company’s strategy to modernise and improve its poker offering. The product brings various improvements for players, including new features, a better mobile playing experience, and a connection to the iPoker network, which gives Svenska Spel players access to a larger liquidity pool, more tournaments, and greater prize pots.


This latest move extends the current partnership covering online casino and Live provision that began in 2019, making Playtech the exclusive partner of poker to Svenska Spel.


The continued partnership marks a key development in the expansion of Playtech, after Playtech recently secured B2B permit for Sweden, as per new regulation, and underlines the continued popularity of poker, one of Playtech’s most successful verticals across the company’s portfolio.


Marat Koss, VP of Interactive Gaming at Playtech: “We are delighted to be expanding our very successful partnership with Svenska Spel and increasing our presence across Sweden. This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration. We are delighted to welcome Svenksa Spel to the iPoker family”.


Fredrik Hård, Head of Poker & Bingo, Svenska Spel Sport & Casino: “Launching Playtech’s poker offering is a great step forward for Svenska Spel. Now part of the international iPoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden. This deal is a great proof of the quality of Playtech’s offering and we hope to see this relationship go from strength to strength in the future”.





About Svenska Spel

Svenska Spel is the largest and most well-known gambling company on the Swedish market. Our customers meet Svenska Spels products and services in both digital and physical environments. Regardless of where customers play, it must be an exciting and safe gaming experience. Svenska Spel has a great commitment to society and is, among other things, Sweden's largest sports sponsor.


Svenska Spel Sport & Casino AB is part of the Svenska Spel group and provides online gaming and betting in Sweden with well-known brands such as Stryktipset and Oddset. The group’s vision is that gaming shall be for the joy of all, and the group also includes business areas Tur with player favourites Triss and Lotto, and Casino Cosmopol & Vegas with three international casinos and Vegas gaming machines in restaurants and bingo halls. Svenska Spel is the largest sports sponsor in Sweden both on elite and grassroot level. The group has circa 2 100 employees, with head offices in Visby. For more information:


About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,000 employees across 20 countries. Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.



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