05 October 2023. Playtech, a globally recognised leader in gambling technology, embarked on a strategic journey into the Georgian and Armenian betting markets, marking a significant milestone in its ongoing pursuit of market expansion. The collaboration with Adjarabet, a formidable operator in the region, exemplifies Playtech's commitment to delivering superior gaming experiences across diverse territories.
Expanding on an established collaboration, this venture further extends Playtech's ongoing partnership with Flutter Entertainment, which acquired a controlling stake in Adjarabet in 2019. This alliance spans multiple platforms and regions, encompassing prominent names such as Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and now, Adjarabet.
Renowned as the premier online gaming operator in Georgia and boasting a robust presence in Armenia, Adjarabet's diverse portfolio encompasses poker, casino games, sports betting, and the renowned Betfair Exchange. The synergy between Playtech and Adjarabet marks a surge in popularity of Live Casino, a dynamic vertical that stands as one of Playtech's fastest-growing verticals.
Shimon Akad, COO at Playtech, said, "Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate - and we look forward to expanding even further globally."
Avto Oboladze, Head of Online Casino at Adjarabet, said, "The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech's content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership's evolution."
This collaboration transcends gaming content; Playtech and Adjarabet are devoted to enhancing responsible gambling protocols, ensuring their customers' utmost safety, engagement, and entertainment. This endeavour follows Playtech's recent research project in the Netherlands, which focused on tailoring industry tools to individual player preferences, risk profiles, and behavioural patterns.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,300 employees across 19 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Adjarabet is the leading online gaming operator in Georgia, with a strong presence in Armenia too. With a product portfolio that includes poker, casino, sports and the Betfair Exchange, as well as a small retail presence, we have been creating outstanding gaming experiences for our customers for more than 20 years.