London, August 8 2019 – Playtech, the world’s leading gambling technology company, has announced it will be deploying its native-first product line to support operators preparing for changes to Apple’s App Store guidelines on 3 September.


Apple’s decision to update clause 4.7 in its guidelines to specifically include real money gambling, lottery, charitable donation and digital commerce apps, has forced large numbers of operators to update their content to be iOS native, or risk getting removed from the App Store in just less than a month.


Playtech has been offering customers a native casino app for 3 years but has seen a sharp increase in interest in native products since the change in guidelines was announced in June. The native-first product line includes a selection of fully native gaming content and natively compiled games. It allows customers to easily build native apps that are iOS compatible using a Software Development Kit (SDK) without the cost and risk of extensive investment in additional software developers.


The Playtech Casino app also includes all the back-end functionality usually offered to operators including integration with Playtech’s Engagement 360 platform, compatibility with third party gamification tools and the BetBuddy Responsible Gambling platform.


Peter Mares, CTO of Playtech Games Innovation Labs, said: “These changes have created yet another Apple-shaped hoop for operators to jump through. Luckily, we have been in the game for a very long time and understand that in order to succeed, we need to provide a solution that is guaranteed to help our licensees continue operating as usual. To this end, we’re pleased to be able to support our customers in their preparation with a core, native-first product line, including a selection of fully native gaming content and natively compiled games.”


About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.


Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.


Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.


Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.


Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.



For further information please contact:


Playtech plc

James Newman, Director of Corporate Affairs


Headland Consultancy

Tom James, Vicky Newark c/o Headland Consultancy


+44 (0)20 3805 4822