London, 24 August 2022 – Playtech, the world's leading gambling technology company, has reached a new milestone in its partnership with Buzz Bingo, with a single instance seamless Wallet now powering all physical club and online operations.
Powered by Playtech's flagship IMS platform, the single wallet instance provides full connectivity across the Buzz Bingo retail and online environments – the culmination of a significant long-term project supporting the Playtech ONE vision. The seamless Wallet allows players to enjoy bingo, slots and other verticals using a single account for both retail and online play, with the flexibility to deposit funds online and use them in a physical club (and vice versa) or withdraw winnings in any location. It also allows for cross-channel CRM activities using the Playtech Engagement Centre toolset, providing a more seamless player experience.
Marat Koss, VP of Interactive Gaming at Playtech, comments: "This is a major milestone for Buzz Bingo and Playtech and our long-term partnership. An incredible amount of work has gone into achieving a seamless single Wallet connectivity across all retail and online operations, both from our team and everyone at Buzz Bingo. We are very proud to be part of delivering an enhanced experience for players across every Buzz club and Buzz Bingo online."
David Evans, Digital Operations Director at Buzz Bingo, adds: "Playtech has been a vital partner in the Buzz Bingo journey from day one, and the achievement of delivering a single wallet instance across our entire retail estate and online presence cannot be overstated. Against a backdrop of highly challenging times with long-term club closures during the COVID-19 pandemic, our partnership has created something truly ground-breaking."
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,600 employees across 26 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
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