London, 5 May 2020 – Playtech, the world’s leading gambling technology company, today announces its partnership with Meridianbet that will see Playtech Casino content offered across all Meridianbet’s online offering.


The deal builds on the strong presence that Meridianbet has in various countries, including Serbia, and Bosnia and Herzegovina and boosts their reputation as a well-known and trusted operator in these markets.


Meridianbet’s customers will now be able to enjoy Playtech’s industry leading Casino suite including access to Playtech’s extensive offering of branded content including titles such as Justice League and the Sporting Legends Suite.


Milan Djurmez, Head of Online Casino at Meridianbet said: “e.g. We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”


James Frendo, Casino Director at Playtech said: “We are delighted that Meridianbet has chosen to partner with Playtech. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitement to partnering with the right companies to bring great content to new and growing markets.”


About Meridian

Meridian Group is a well-established sports betting and gaming group, currently operating in 17 countries across Europe, Africa and Latin America.

Meridian Group operates through approximately 1,030 betting shops and online and is primarily focused on sports betting, whilst also providing various casino and other fixed odds games.  The main countries that Meridian Group operates are Serbia, Cyprus, Montenegro, Bosnia and Herzegovina and Tanzania which are all regulated markets where the barriers to entry are higher enabling increased market share and brand recognition. Meridian Group currently directly employs approximately 1,500 employees.

The sports betting offering is extensive, covering more than 600 different leagues with more than 8 million prices (including in-play), on more than 16,000 sporting events, each month.  The sports betting technology, odds setting and risk management platforms are all owned by Meridian Group.  Further, this platform has embedded machine learning, enabling customers to receive tailored bets, increasing the likelihood of customers placing bets, as well as offering continually updating odds over a greater number of events, and reducing the amount of human oversight required.

Through the use of its proprietary technology, Meridian Group has developed a scalable system that allows it to operate in multiple countries and currencies, leveraging the same technical and odds setting and risk management infrastructure.  In addition, Meridian Group has a flexible omni-channel approach to markets, including retail, desktop online, mobile, SMS and USSD.

Meridian Group also offers a number of gaming products such as casino games, slots, roulette and other RNG games, where approved to do so, to its retail and/or online customers on its own casino platform.  In addition to licensing online casino games, Meridian Group also has its own games studio and growing casino library.

Whilst the vast majority of Meridian Group’s operations are direct (i.e. B2C), it also has an indirect (B2B) franchise model.  Under the franchise model, the Meridian Group licences the use of its proprietary sports betting technology to local partners.  Local partners may operate under the ‘Meridian’ brand or their own brand. 


About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.


Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.


Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.


Playtech has in total c.6,000 employees across 21 countries and is headquartered in the Isle of Man.


For further information please contact:


Playtech plc

James Newman, Director of Corporate affairs


Headland Consultancy

Tom James c/o Headland Consultancy


+44 (0)20 3805 4822