London, 10 March 2021 – Playtech, the world’s leading gambling technology company, today announces a new partnership with Kindred Group to launch its award-winning Casino (RNG) offering across Kindred Group’s 9 brands, including flagship brand, Unibet.

Following the initial launch on Unibet’s UK and .com sites, Playtech Casino will subsequently be rolled out across further regulated markets including Sweden, Belgium and Romania.

Kindred Group is a leader and innovator within the online gambling industry with an approach that focuses on delivering world-class digital entertainment to its substantial, international customer base and shares Playtech’s values of raising standards in safer gambling and responsible business. 

Kindred brands will enjoy access to Playtech’s latest innovative game releases, such as the Age of the Gods™ suite and the Fire Blaze™ Jackpot series, all produced by its powerhouse of game studios including Origins, Quickspin, Vikings, Rarestone and Ash.

David Robertson, Head of Casino at Kindred Group said: “Playtech’s innovative and engaging content will provide a fantastic level of entertainment to our international audiences and we’re delighted to be working with them. This will be a very exciting partnership for both companies, and we look forward to developing this partnership further in the months and years to come.”

Shimon Akad, Chief Operating Officer at Playtech said: “We are thrilled that Kindred Group has chosen Playtech as its technology partner, highlighting the continued strength of our Casino offering. This is a great example of Playtech’s commitment to partnering with the right companies to bring great entertainnment to new and growing markets.” 


About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

Playtech has in total c.6,400 employees across 24 countries.

For further information please contact: 

Playtech plc
Virginia Knox-Walker, Senior PR & Communications Manager

Headland Consultancy
Tom James c/o Headland Consultancy 
+44 (0)20 3805 4822