London, 7 July 2020: Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, is set to launch its first proprietary Virtual Sports portfolio for self-service betting terminals (SSBTs).


Offering unique, simulation-based odds for virtual products enabling players to study form and results, combined with real life 3D action, PBS’s Virtual Sports portfolio will provide a revolutionary new in-shop betting experience. Operators can provide non-stop betting opportunities, and bets can be placed conveniently and with ease via PBS’s market leading SSBTs.


The new SSBT virtual product is designed to replicate real-life sport and was made possible following a year-long process of advanced motion capture filming at studios in Leavesden, UK. The result is an industry-first for next generation virtual sports content. The product boasts incredible life-like graphics, exciting gameplay and extensive betting opportunities across a wealth of sports, including football, horse racing, greyhounds, basketball and tennis.


Enabled by an easy plug and play media box with dual screen outputs to maximise the available content and betting opportunities on screen in-shop, PBS’s Virtual Sports product can be ready to go live in just four weeks.


Commenting on the launch, Richard Andrew, Director Virtual Sports at Playtech BGT Sports said:

“Operators demand unique products and quick and easy betting opportunities for their customers, no matter what the sporting action or time of day. 

“PBS’s Virtual Sports product suite has been designed with this in mind, ensuring operators are always able to offer ultra-realistic betting to their customers, no matter when, via the quick and easy convenience of our proven SSBT software.”

PBS plans to roll out its Virtual Sports solution to all existing retail customers in a number of markets worldwide. Operators can customise the product with their own branding, choice of leagues and betting schedules, as well as benefit from a low-cost set up and flexible integration into any platform and via any channel.


About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.


Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.


Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.


Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.



For further information please contact:

Square in the Air (PR adviser to PBS) Robin Hutchison

+44 (0) 203 983 1066