Leading provider agrees deals with five new bookmakers and extends with six others
29th June, 2017, London - Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has significantly increased its SSBT presence in independent bookmakers with a host of new commercial agreements.
New deals have been signed with BG Bet, Wilf Gilbert, Victoria Gate Casino, Sean Graham and Star Sports Mayfair over recent months.
Likewise, the following independent operators have extended their current deals with PBS: Corbett’s, Toals, Bet Sid, Toolan’s, GR8Odds and S&D. The improved contracts will see average terminal density levels double in these shops.
PBS’ SSBT offering has helped bookmakers boost incremental revenue and margins in recent years as customers take to the increased choice and functionality which terminals provide over the traditional over-the-counter service.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “The independent sector has shown it’s ready for the challenges it faces on the high street and embracing the latest in technology and retail trends is key to this.
“The various deals we have signed with new and existing operators alike prove that there is a hunger amongst independent operators to adapt and thrive in the space, offering their customers the increased range of betting opportunities they now expect.
“Our SSBTs are unmatched in the incremental revenue generated through in-play betting and an extensive choice of markets and sports, giving independent operators the competitive edge required to compete with the greater marketing spend of others.”
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand markets.com. Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.
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