New app will bring online innovation to all in betting shop sector
27th February 2017, London – Playtech BGT Sports (PBS), the leading supplier of Self Service Betting Terminals (SSBTs), is set to launch its innovative BetTracker product.
The innovative phone app allows customers to transfer their sports bets to their mobile devices after placing them in-shop.
They are then able to watch their bets progress and even cash them out on the system, which sits on the same platform as the BGT terminals commonly-found in bookmakers throughout the UK and Ireland.
John Pettit, PBS’s UK, Ireland and Australia Managing Director, said: “We’re pleased to introduce BetTracker, a revolutionary product which will provide a real boost to the retail sector, improve the user experience, and increase operator revenues.
“We appreciate that some shop customers prefer anonymity and don’t want online accounts. Others like the sociability their local bookie offers. This solution caters for both, bringing the technology that is now routine online into retail estates for the first time.
"PBS continues to drive innovation in the retail space, and we look forward to seeing BetTracker transform the betting experience for customers in all shops up and down the country."
BetTracker, which is available on Apple and Android, brings the convenience of online account management to players without an online account, allowing customers to scan a ticket to the bespoke app and monitor its progress, wherever they happen to be.
The customer is then able to return to any of the operator's retail outlets to receive their winnings in cash, having let their bet ride or opted to cash-out.
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand markets.com. Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Andrew Smith, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954
David Rydell / Olly Scott / David Bass / James Newman