London, 27 July 2021 – Playtech, the world’s leading gambling technology company, and GamCare, the UK’s leading provider of information, advice and support for anyone affected by problem gambling, today announce that Playtech has become the first recipient of GamCare’s newly developed B2B safer gambling standard. 

The Safer Gambling Standard is GamCare’s independent quality standard which assesses the measures businesses have put in place to protect customers from experiencing gambling related harms and recognises those companies that put customer protection at the forefront of their operations. 

Playtech received the Safer Gambling Standard award for its casino product and platform operations licensed in Great Britain. In its decision to award Playtech with the accreditation, GamCare highlighted Playtech’s new sustainable business strategy, ‘Sustainable Success’, and the implementation of an external Stakeholder Advisory Board as examples of good practise in Playtech’s approach to safer gambling. It also highlighted ‘Playtech Protect’ which brings together all of Playtech’s safer gambling and compliance technology, tools, services and solutions, as well as BetBuddy, to offer a range of solutions to the industry.

The accreditation process involved an in-depth review of Playtech’s business, from focusing on Company-wide culture and Executive support for safer gambling to how the product teams build-in safer gambling to the design and development of products. 

Richard Bayliss, Senior Regulatory Affairs and Compliance Manager at Playtech, said: “Through our industry leading products and services we have always worked closely with our licensees to help raise industry standards in responsible business and safer gambling. Since 2018, we have increased our strategic focus by working with academics, charities and thought leaders inside and outside, the gambling sector to deliver our Sustainable Success commitments. We’re extremely proud to be the first B2B business to receive GamCare’s B2B safer gambling accreditation and we are pleased that GamCare has recognised our efforts to put safer gambling at the heart of what we do. We know we must continue to challenge ourselves and work with others to identify and develop new products and solutions to meet the needs of customers, licensees and regulators. 

Hayley Jane Smith, Head of Safer Gambling Standards at GamCare, added: “Playtech was awarded Advanced level 2, of 3, of our B2B Standard for its casino product and platform operations licensed in Great Britain as the Company demonstrated a clear focus on continuing to develop and improve its approach to safer gambling in respect of products supplied to gambling operators. Playtech’s focus on safer gambling was tested through an in-depth review of its governance, product design, innovation and staff training as well conducting interviews with staff and management at all levels. We look forward to continuing to work with Playtech on the ongoing development of its safer gambling approach and the assessment of its other B2B business operations.”

About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries. 
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. 
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.  
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

About GamCare

GamCare – Working to minimise gambling-related harm 

  • GamCare, the largest provider of support and treatment for gambling related harms in the UK, runs the National Gambling Helpline on Freephone 0808 8020 133 or via web chat at, funded by GambleAware. Advisers are available 24/7, every day of the year. 
  • GamCare also provides a range of free treatment (face to face, online or over the phone) for anyone affected by problem gambling across England, Scotland and Wales, funded by GambleAware, as well as Forum and daily chatrooms so that people can speak to others experiencing similar issues and seek support.
  • GamCare is part of the National Gambling Treatment Service, funded by GambleAware. 

For further information please contact:

Playtech plc
Virginia Knox-Walker, Senior PR and Communications Manager 
Headland Consultancy
Tom James, Jack Gault

44 (0)20 3805 4822