Playtech and MSC Cruises extend system partnership to cover MSC
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based gaming
industries, is proud to announce the extension of its relationship with
MSC Cruises, which has ordered the Neon Casino Management System for its
newest ship, MSC Preziosa.
The Neon Casino Management system is an enterprise-level system for
land-based gaming operators that can be tailored to suit specific needs
and is designed to cover a range of gambling operations. MSC Cruises
already operates Neon on four of its 12 cruise ships, with a central
data warehouse at MSC headquarters providing MSC Cruises management with
in-depth analysis across all connected ships.
Neon is integrated with the ships’ Fidelio Cruise property management
system, enabling guests to use their room key to charge transactions to
their bill using a multilingual app at each slot, an iPad at each table
or via the cashier.
Neon also enables MSC Cruises to offer a range of bonus programmes
designed to stimulate entertainment and increase participation,
including free and bonus play offers, virtual prize draws, targeted
jackpots and hot seat bonuses.
Neon forms part of Playtech’s multi-channel solution, which connects
retail and online gaming operations to maximise player conversion
between channels, delivers a single view of customers and drives brand
loyalty.
On behalf of Playtech, Chris Dempsey commented: “We have worked closely
with MSC Cruises to create a system that meets the unique demands of a
cruise ship casino and will now deliver additional enhancements
including improvements to help MSC Cruises to drive its casino business
forward. We are very pleased to be furthering our partnership with MSC
Cruises and we look forward to another successful implementation.”
MSC Cruises Corporate Casino Operations Manager Sergio Porcasi added:
“We chose Neon because the system offers a modern platform that can
cover our entire operation, both on board and ashore. We felt that
Playtech was able to adapt the solution to our specific needs, and the
first phase of the implementation has been a success. As we continue to
roll out Neon across our fleet, we are confident that we’ll be able to
control our casino operations more effectively and offer an even more
exciting entertainment option to our guests.”