London, June 14, 2021 – Playtech, the world’s leading gambling technology company, and AMC Networks today announces a new partnership that will give Playtech exclusive worldwide rights to a range of AMC and WE tv branded titles, including AMC’s The Walking Dead franchise and WE tv’s Bridezillas and the Marriage Boot Camp franchise, to develop and distribute online gambling experiences based on the hit series. These experiences are expected to release in digital casinos later this year and in 2022.
This unprecedented agreement goes a long way in supporting a key pillar of Playtech’s branded content strategy; to deliver the highest quality, entertainment-led content to online gambling operators in regulated markets.
The Walking Dead television franchise, produced by AMC Studios, is a global phenomenon that has enjoyed over a decade of unparalleled viewership, boasting millions of fans worldwide, and is the most-watched TV show in US cable history. The series’ final season of 24 episodes begins Sunday, Aug 22 at 9/8c on AMC.
Shimon Akad, Chief Operating Officer at Playtech, said: “We are honoured to have been chosen as AMC Networks’ exclusive partner to bring their flagship brands to the online gaming market. Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.”
Aaron Berndtson, Head of Strategic Partnership & Entertainment at Playtech, adds: “The Walking Dead is a once-in-a-generation franchise, and we look forward to delivering best-in-class games true to the loyal and passionate audience. Additionally, to partner on the iconic Bridezillas and Marriage Boot Camp brands, which have been part of the lexicon for years, complements our branded content strategy to deliver the most engaging entertainment experience in the market. We cannot wait to start working together with AMC Networks to bring these products to life.”
Clayton Neuman, VP of Games at AMC Networks, comments: “From undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television. We are delighted to partner with Playtech to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience.”
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About AMC Networks Inc.
AMC Networks is a global entertainment company known for its popular and critically-acclaimed content. Its portfolio of brands includes AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films, and a number of fast-growing streaming services, including the AMC+ premium streaming bundle, Acorn TV, Shudder, Sundance Now and ALLBLK. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind award-winning owned series and franchises, including The Walking Dead, the highest-rated series in cable history. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
For further information please contact:
Virginia Knox-Walker, Senior PR & Communications Manager
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822
AMC Public Relations