12 June 2023: Gambling technology supplier, Playtech, is expanding its presence in the UK and Sweden by forging a new alliance with the global online gaming brand 10bet.

10bet, a leading betting platform with a loyal user base of more than one million bettors, is renowned for its continuous innovation and engaging features. Maintaining top-notch quality, 10bet has selected Playtech as the sole provider of its sportsbook for its UK operations, where it has enjoyed success for more than twenty years. This strategic partnership signifies a key achievement for both 10bet and Playtech, and underscores Playtech's growing reputation as a chosen partner for elite online sportsbook operators.

As of last November, Sweden's new law mandates gaming software suppliers to have licenses from July 1st. This move presents significant opportunities for major industry players in one of Europe's most profitable gambling markets.

Playtech will enter the Swedish market, spanning across a suite of full Player Management System/IMS, Playtech Open Platform, and all product verticals after the Swedish regulator granted supplier licenses for all Playtech entities across the region.

The partnership highlights the ongoing demand for sports betting, which is a priority in Playtech's portfolio and a critical step in the global expansion of both Playtech and 10bet.

Shimon Akad, COO at Playtech: "We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden. This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship, and the opportunities are endless".

Yuval Klein, 10bet Spokesperson: “Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting. It's a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience. We’re wholeheartedly dedicated to this collab and eagerly anticipate what the future has in store.”







About 10bet:

Established in 2003, 10bet is an online gambling company that brings a fresh and unique angle to the industry. With a wide range of offerings including sports betting, casino games, and live casino experiences, 10bet has attracted over 1 million registered customers. Licensed in the United Kingdom, Ireland, Sweden, South Africa, and Mexico, 10bet ensures a secure and exciting gaming environment. With its casual and contemporary approach, 10bet continues to attract bettors seeking an innovative and enjoyable gambling experience.


About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,000 employees across 20 countries.


Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.



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