London, 08 December 2020 – Playtech, the world’s leading gambling technology company, today announces the signing of two new agreements to supply Norway’s national gaming operator Norsk Tipping with a range of Online Casino and Video Lottery Terminals (VLT) products. Both agreements follow two public procurement processes by Norsk Tipping.
These agreements further extend the long-term strategic partnership between Playtech and Norsk Tipping. Playtech has supplied Online Casino games to the operator since 2016 and VLT platforms, games, terminals, and services since 2003. The signing of the agreements will see this partnership extended and expanded within each product area.
The new online casino agreement means Norsk Tipping will be able to access Playtech’s ever increasing range of new and innovative online casino games, coming from its strong line-up of Playtech game studios including Origins, Quickspin, Vikings, Rarestone and Ash.
The VLT games agreement will see Playtech deliver its range of VLT games to Norsk Tipping’s terminals located throughout Norway. Playtech will supply its best performing VLT content to the market and will also work closely with Norsk Tipping to create unique custom content for the Norwegian market.
Shimon Akad, Chief Operating Officer at Playtech, said: “Playtech content has proven to be very popular with Norsk Tipping’s players. We are excited to continue supplying our strong roadmap of content to them as part of developing a market-leading, modern and responsible online and retail game offering to their players”.
“These new agreements are also a testament to our strength in games content for online casino and VLT retail markets, including the highly regulated and responsible-gaming oriented markets of Norway and the Nordic region. It also highlights our strategy of focusing on long-term partnerships with leading operators in regulated markets.”
Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping, added:” We are excited to continue our partnership with Playtech and look forward to launching their strong roadmap of online casino and VLT games on our platforms. We are confident that Playtech’s proven VLT and online casino expertise in a wide range of regulated markets will continue to provide great value for Norsk Tipping and support us in the delivery of our overall content strategy”.
About Norsk Tipping
Norsk Tipping is a state-owned company with exclusive rights to a number of gambling games on the Norwegian market.
The main task given to Norsk Tipping by the government is to prevent problems that may result from gambling by channelling Norwegians' desire to gamble towards a publicly controlled gambling offer.
The entire profit goes to socially beneficial purposes. Since 1948, Norsk Tipping has contributed more than NOK 162 billion (price-adjusted) to socially beneficial purposes.
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.6,400 employees across 24 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Jack Gault
44 (0)20 3805 4822