Playtech agrees Caesars Entertainment EMEA casino management deal
Playtech has signed a large-scale casino management system agreement with Caesars Entertainment EMEA across eight landmark UK properties including the world-famous Empire Casino in central London.
Playtech subsidiary IGS will replace Caesars’ legacy technology with its cutting-edge proprietary Neon Enterprise system that will give the casino group complete control across its entire operation that covers eight properties, 178 gaming tables and 427 electronic terminals in London, Mayfair and across its UK estate.
Playtech’s retail division, which includes IGS, is firmly established as the fastest-growing supplier of systems to land-based casinos.
Caesars’ primary driver behind changing its existing technology was two-fold; deploy Neon’s advanced player tracking features estate-wide while also making the most of the Anti-Money Laundering (AML), Know Your Customer (KYC) and Enhanced Due Diligence controls
IGS’s core product strategy roadmap and commitment to regular releases appealed to Caesars that required readily available access to the latest technology without the reliance on bespoke software and scheduled releases.
The project includes Neon Analytics and the recently released Neon CRM; both tightly integrated to the enterprise architecture in order to deliver targeted offers to players and measure the impact on bottom-line results.
Alex Oswald, CFO of Caesars Entertainment EMEA, said: “From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties.
“IGS’ approach to scoping the required system features and integrations – which are numerous within the estate – set them apart during partner evaluations.”
Martin Sykes, Managing Director of IGS, said: “We’re committed to the expansion of Neon Enterprise across the UK and bringing Caesars Entertainment EMEA on board cements our position as leaders in the market.
“By deploying regular, road-mapped changes to all customers, such as suspicious ticket-in, ticket-out (TITO) activity features in the spring release, we are able to move the whole customer base forward together.
“The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars in the coming years ahead.” Sykes added.