London: October 27th 2017 –
Playtech's strategy is to acquire complementary technology which
extends its software and services offering to the gambling industry's
leading operators. The integration of BetBuddy’s behavioural
identification and modification software into Playtech’s powerful IMS
player management system will enable Playtech to continue to lead the
industry in the delivery of Responsible Gambling products and services.
The integration will deliver an industry leading Responsible Gambling
player management platform and will give Playtech's licensees the
opportunity to offer their players a safer environment in which to enjoy
Playtech’s omni-channel products, features and functionality. The
acquisition will ensure the Playtech platform will be well placed to
navigate the continually evolving global regulatory challenges around
Responsible Gambling in online and retail markets.
Over the past five years BetBuddy, in collaboration with the
clinical, responsible gambling, and machine learning scientific
communities, has developed a proven track record in implementing
Responsible Gambling solutions in regulated markets through its
patent-pending behavioural identification and modification solution.
Playtech trialled Bet Buddy’s analytics software earlier this year,
using its algorithms to detect at risk behaviours. The addition of the
BetBuddy team and methodologies to Playtech’s data driven approach will
allow Playtech to take the next step in evolving its gambling content to
ensure it is developed and deployed in a sustainable manner.
Ian Ince, Head of Regulatory Affairs and Compliance, Playtech, said: "BetBuddy
is the leading company in this field and has a team that has focused
exclusively on developing an industry-leading Responsible Gambling
solution. The strength of the product and the knowledge and experience
that the team brings is unparalleled, and we are delighted to have
completed this acquisition and to welcome them to the Playtech family.
Responsible Gambling is a cornerstone in all Playtech’s
offerings. This acquisition demonstrates our commitment to producing
solutions and games that will enable Playtech and its customers to be
the most responsive and responsible businesses in the industry."
Simo Dragicevic, CEO, BetBuddy, said: "We are thrilled to have
agreed terms with Playtech, the leading B2B supplier in the gambling
industry. We look forward to working with the Playtech Compliance,
Business Intelligence, and Game Development teams, in partnership with
Playtech’s customers and wider industry stakeholders, to continue to
help to raise standards in Responsible Gambling."
– Ends –
Playtech is a market leader in the gambling and financial trading
industries. Founded in 1999 and listed on the Main Market of the London
Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services
supplier with more than 140 licensees globally, including many of the
world’s leading regulated online, retail and mobile operators,
land-based casino groups, government sponsored entities such as
lotteries, and new entrants opening operations in newly-regulated
markets. Its business intelligence-driven gambling software offering
includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech
ONE, offers operators and their customers, a seamless, anytime, anywhere
experience across any product, any channel (online, mobile, retail) and
any device using a single account and single wallet. It provides
marketing expertise, sophisticated CRM solutions and other services for
operators seeking a full turnkey solution.
Playtech's Financials division operates both on a B2C and B2B basis.
Its B2C focused offering is an established and growing online CFDs
broker, operating the brand markets.com. Its B2B offering includes the
division's proprietary trading platform, CRM and back-office systems, as
well as its liquidity technology platform which provides retail brokers
with multi-asset execution, prime brokerage services, liquidity and
complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Buchanan Communications
James Newman, Head of Investor Relations
+ 44 (0) 20 7466 5000
+44 (0)1624 645954