Mansion wins first Playtech Award
Mansion has won the inaugural Playtech Award that recognises and
rewards marketing excellence and innovation across the Playtech Casino
network of global licensees.
Following a rigorous internal process Playtech licensee Mansion won
the award due to its “extensive and innovative marketing of Playtech
content and its partnership with, and testing and releasing of
Playtech’s cutting-edge business intelligence tools”, judges found.
This includes ‘Games Grid’, a new BI-enabled tool that instantly
presents players with a personalised selection of games based on their
individual user behaviours.
As a result, the Mansion marketing team will receive the top prize of
a gadget hamper including the latest iPads and mobile devices.
Sky Bingo and the Gala Coral Group were both highly commended by the
judges due to their engagement on dedicated bingo development, excellent
KPI’s and innovative work around Playtech’s network promotions and
The next quarterly instalment of the Playtech Award initiative is now
open with licensees encouraged to enter via their Playtech account
managers who will collate all the necessary information.
An annual award will also be announced later in 2017 with the winning
licensee receiving one month’s exclusivity on a Playtech game in
addition to £50,000 of marketing funds. The next Playtech Award will be
announced at the ICE Totally Gaming show in London in February next
Shelly Suter-Hadad, COO, Mansion, said: “We’re thrilled to have
won the first Playtech Award. It’s been a great team effort both
internally here at Mansion and with Playtech with whom we work closely
in order to continually strive to optimise our offering for our players
by using the latest technology and marketing methods.”
Shimon Akad, COO, Playtech, said: “The Playtech Award scheme has
been a great success with a large number of our licensees participating
and showing how great this industry is in marketing our leading titles
in the most innovative ways possible.
“We’re delighted that Mansion has won our inaugural quarterly
award. The team embraced our new BI tools and personalised Games Grid
and have seen some great numbers as a result. They are always willing to
push the boundaries and are constantly seeking new ways to improve
their operations which is a philosophy we share not only with Mansion,
but all our licensees.”
“I would also like to congratulate Sky Bingo & Gala Coral for
their excellent submissions. Both brands fully engaged and partnered
with us on dedicated bingo development, were extremely supportive of our
Network Promotion and achieved some excellent KPIs,” Akad added.