London, 1 July 2020 – Playtech, the world’s leading gambling technology company, is continuing its focus on player engagement tools through its updated leaderboards solution, with online gaming operator, Mansion, already seeing strong results from its latest promotions.
As an early adopter of leaderboards, Mansion has seen particularly high player uptake for a competition built around the popular Fire Blaze Jackpots series, one of Playtech’s most successful brands in terms of player retention. With six games, and two further releases in the pipeline, the series is based around the popular Hold and Respin mechanic, offering players a shot at four in-game jackpots in each title.
Recently enhanced, the flexible leaderboards solution gives operators the power to deliver an increased player experience and build loyalty through the element of competition. Players can earn points to climb the table as they play, reinforced with in-game messaging throughout and with the chance to win a range of prizes – creating added excitement for players at no extra cost to them.
Leaderboards can be built around particular themes, or any game across the casino offering, and made available to all players, or specifically targeted segments – qualification for a leaderboard can also be linked to the recently released Player Journey tool.
Anthony Evans, VP of Product Strategy, Playtech, comments: “Player engagement and the ability to deliver an enhanced experience is at the core of our product development strategy. That’s why it’s so gratifying to see a major partner like Mansion actively embracing tools like leaderboards. The joy of leaderboards is their flexibility – operators can build their leaderboards in a flexible way, be it the way points are accrued, physical, bonus or cash prizes, free spins, golden chips and more, as well as tailoring promotions around specific games, brands or events.
Leaderboards tap into a natural competitive streak in many players – not just in terms of winning prizes, but also the excitement of topping the table. As such, they can be a highly effective way to engage players and encourage cross-sell across an entire suite of games; particularly a brand such as Fire Blaze, which is already developing a highly loyal following.”
Chris Mousdell, Head of Casino at Mansion, adds: “We’re always looking for new ways to engage and connect with our players, and we’re already seeing great results, particularly with our recent Fire Blaze Jackpots promotion.
As well as being a valuable engagement tool, it’s the flexibility of the leaderboards that has impressed us. The ability to award spot prizes, target promotions to specific player segments and limit qualifying bet amounts, means we can engage a wide audience in the most relevant and responsible way.”
Awarded ‘Best Customer Service Company 2020’ and ‘Online Casino Operator of the Year 2018’ at the International Gaming Awards, as well as ‘Most Responsible Online Gambling Operator, Global 2018’ for the Capital Finance International Awards, the Mansion Group has firmly established itself as a leading provider of online gaming. With more than 15 years’ experience in the gaming industry, Mansion Group enjoys an international player base and a strong market share.
The group has a selection of popular online casinos, including flagship brand Casino.com, MansionCasino, Slots Heaven, and a sportsbook, MansionBet. The portfolio of brands boasts exciting games from top providers and features betting on multiple markets across a whole host of different sports.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822