London, 09 November 2022 – Playtech, the world’s leading gambling technology company, has welcomed the latest arrival to its iPoker Italian network, with one of Italy’s largest operators, Lottomatica, joining the network, following the successful launch of Goldbet.it earlier this year.
Part of the Gamenet Group, Lottomatica has a long history and strong heritage in the Italian market, ranking in the top five Poker operators in Italy for both 2021 and 2022 to date.
Marat Koss, VP of Interactive Gaming at Playtech, comments: “We’re very proud to be welcoming one of the most established brands in the Italian market to the iPoker network. Our Italian network is enjoying significant expansion this year, and we believe Lottomatica’s decision to choose Playtech as its new provider reflects our commitment to the Italian market, our Poker product and network, and of course, the wider vertical. We are looking forward to a long and successful partnership with one of Italy’s biggest operators.”
Alessandro Fiumara, Managing Director Betting & Digital Italy at Lottomatica, adds: “We are delighted to be partnering with Playtech and joining the largest iPoker network in Italy. With a long history of investment in and expansion of the Poker market in Italy and worldwide, we firmly believe Playtech’s ambition and long-term vision for Poker makes them the ideal choice of provider. With over 50 years of experience between us, Playtech and Lottomatica are a natural partnership, and everyone here is very much looking forward to continuing to develop our business together.”
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Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over c. 6,600 employees across 26 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snai, the leading sports betting and gaming brand across online and retail in Italy.
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