Fast-growing Nordic brands gain access to the industry’s most cutting-edge gaming content
London: November 11th 2014 – Playtech, the world’s leading multi-channel gaming software and services supplier, has signed Thrills.com and SuperLenny.com to its industry-leading Open Platform, allowing both rapidly expanding brands access to hundreds of the industry’s best performing games from more than 30 suppliers.
Thrills and SuperLenny are both owned and operated by BetIt Operations that is licensed in Malta. The company has gone live with an initial 29 games that consist largely of in-house designed Playtech and Ash Gaming titles, and will look to add to its portfolio in the coming months.
By joining the Open Platform BetIt has access to more than 500 of the industry’s most popular online and mobile games enabling it to offer its players exclusive and best-of-breed content ahead of many of its competitors.
The platform offers more than 70 mobile games, with plans underway to double this alongside dual HTML5 delivery with desktop support next year.
Playtech’s content library includes a comprehensive selection of classic slot games, multi-line video slots and premium branded slots with movie themes such as Gladiator, War of the Worlds, The Marvel Series, Rocky and Pink Panther.
BetIt will be able to select from a huge range of classic table and card games, progressive jackpots, scratch cards and fixed odds games from Playtech’s world-class in-house content studios as well as from more than 30 of the gaming industry’s largest online and land-based suppliers.
Playtech will also provide both BetIt brands with on-going support in order to maintain and drive innovation and performance. This includes real-time content and competitor performance league tables and the removal of underperforming suppliers.
Henric Andersson, COO, BetIt Group, said: “Access to the Playtech Open Platform enables us to be among the first to offer new and exciting games to our fast growing community of players at any time, across any channel and on any device.”
Steve Schrier, VP of Sales, Playtech, said: “We’re delighted BetIt has selected the Playtech Open Platform to offer their players exclusive, best-of-breed content. Both Thrills.com and SuperLenny.com are growing rapidly, particularly in the Nordic market, and we’re confident this will significantly strengthen their expansion plans.”
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Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.
The group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has more than 3,600 employees located in 12 countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
+44 (0)20 7861 3232
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Adam Kay, Head of Investor Relations +44 (0)20 7428 1776
David Rydell / Olly Scott +44 (0)20 7861 3232