London: August 26th 2014 – Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, has signed an agreement with existing major licensee, Sky Bet, for the provision of its market-leading casino and live dealer products.
Sky Bet players will have access to Playtech’s comprehensive casino games library, comprising table, card and slots games along with a wide range of branded content in web and mobile formats.
Additionally, Sky Bet has selected Playtech’s cutting-edge live casino offering to provide it with the most comprehensive solution available on the market. This includes Playtech’s live private environment, allowing Sky Bet to leverage its presence and positioning with branded and customised content to deliver an improved player experience.
The two solutions have launched with both parties looking forward to working together and extending their relationship even further as new opportunities arise.
Conor Grant, Director of Products at Sky Bet, said: “We are delighted to launch Sky Casino where our customers will enjoy a classic casino experience with more personalised promotions and rewards.
“Partnering with Playtech and utilising their industry leading casino platform allows us to create another exciting chapter in the development of Sky Betting and Gaming,” Grant added.
Shay Segev, Playtech COO, said: “We have built a strong relationship with Sky over a number of years and are thrilled to be able to further consolidate our service provision to one of the industry’s most exciting operators. We look forward to working with Sky Bet to explore additional business opportunities in the near future.”
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Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.
The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,400 employees located in twelve countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.